When ISIS first took hold in Iraq and Syria, and formally declared its caliphate in the summer of 2014, the group capitalized on the groundwork laid by its predecessors and established an expansive, highly sophisticated media network to espouse its ideology. Inspire was aimed at an explicitly Western audience, and intended to call to jihad the would-be mujahideen throughout Europe and the United States. Al-Qaeda published the first issue of its digital newsmagazine, Inspire, in June of 2010. Over the years, jihadist propaganda has taken a broader and more sophisticated tone. Propaganda has been a key measure of any jihadist group’s legitimacy since at least 2001, when al-Qaeda operative Adam Yahiye Gadahn established the media house As-Sahab, which was intended to spread the group’s message to a regional audience throughout Pakistan and Afghanistan. As the world dives deeper into the digital age, jihadist groups like ISIS and the Taliban have taken increasingly diverse measures to secure their communications and espouse their actions and ideas across the planet.
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